I was born in Sudanell, Lleida in 1981. At 23, I graduating with a BA in Audiovisual Communications at the Pompeu Fabra University (faculty award for the best degree). For two years I worked at Localia TV where I produced shows and hosted the cultural show "Siroco". In 2005 I received a scholarship from “La Caixa" foundation and I moved to New York where I studied a MA in Media Studies at The New School (2006-2008).
From July 2008 to February 2022, I was part of Shakira's team where I was responsible for creating digital content and executing launch strategies for albums, tours and brand partnerships. I documented her "Sale El Sol” (2010-2011), "El Dorado” (2017-208) World Tours, the Super Bowl 2020 (amongst others) generating content for her social media platforms, media partners, official DVDs or a movie.
Freelancing for ELLE’s Editor-in-chief, Nina Garcia, I was part of the "Project Runway” family for 13 seasons. I also helped coordinate ABC's official coverage of the Oscar's Red Carpet in 2012 and 2017.
Photography is my biggest passion. My work has allowed me to photograph Shakira and Coldplay tours, more than 250 fashion shows creating images to be consumed in multiple screens. My passion for music has lead me to photograph two Coldplay tours "Mylo Xyloto" (2012) and "A Head Full Of Dreams" (2017) and the Glastonbury Festival (2017) in the United Kingdom. My photographs have been published in magazines such as Marie Claire (USA and Spain), ELLE, USA Today, El País Semanal, La Vanguardia, Cinemania, SModa, Rolling Stone, AR, Qué Leer, National Geographic, HOLA, amongst other national and international publications. In 2011 I illustrated the cover of Elvira Lindo's book "Lugares Que No Quiero Compartir Con Nadie" (Seix Barral). My photos were also shown in two exhibitions: "In & Out” (2015) in Lleida and in "New York Just For The Brave” (2017) at the Cervantes Institute in Manhattan.